Nestle Sustaining Growth in Mature Markets Essay Example

Nestle: Sustaining Growth in Mature Markets Essay Globalization affects the design, production, distribution, and servicing of goods and services. A truly global company must provide consumers with products that are designed with local tastes in mind. Nestles © spends a lot of time and money creating products that are aimed at specific geographic markets. For example, in Japan, Nestles © has had a lot of success selling their Kit Kate candy bars in limited edition flavors like green tea, soy sauce and wassail. (Madden, 2010) These flavors are only sold for two months each which increases demand and keeps the product news worthy among consumers. Within the framework of the competitive environment, technology involves genealogical diffusion and disruptive technologies, the information age, and Increasing knowledge Intensity. Nestles © utilizes technological advancements to Its advantage. In fact, the companys mall appeal Is the scale and quality of Its global distribution system. (Tanner, 2009, p. 30) Quality is equally important in the competitive environment. If food products do not taste good, there is little hope that Its company can survive. According to their website, Nestles ©s Sino is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives. (Nestles © Corporation, AAA, Para. 2) This vision is supported by Nestles ©s three-tiered mission entitled Creating Shared Value. Nestles © understands that to be a good global citizen it must be compliant with all laws, business principles, and codes of conduct within their operating countries. In addition to compliance, the corporation understands that sustainability of our planets resources is also of most importance (Nestles © Corporation, Bibb, p. . However, to be the best company that it can be, Nestles © goes one step further and promotes Creating Shared Value, which means that in order to create long-term value for its shareholders, the corporation must also create value within society. Nestles © consciously identifies areas of focus, where: a) shareholders interest and society strongly intersect , and b) where value creation can be optimized for both. (Nestles © Corporation, Bibb, p. 9) After significant study, Nestles © decided the three areas of focus would be nutrition, water, and rural development. We will write a custom essay sample on Nestle: Sustaining Growth in Mature Markets specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Nestle: Sustaining Growth in Mature Markets specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Nestle: Sustaining Growth in Mature Markets specifically for you FOR ONLY $16.38 $13.9/page Hire Writer As with all public companies, Nestles © has three primary stakeholders: capital market stakeholders, product market stakeholders, and organizational stakeholders. Nestles © manages its relationships with its capital market stakeholders (including shareholders and its major suppliers of capital) by continuing to earn profits in a sluggish economy, including slowing growth in the personal and home care products sector. Nestles © must find ways to achieve profits even as prices for commodities (milk, sugar) continue to rise. Nestles © takes its responsibility towards its capital marker takeovers very seriously. The company continues to reevaluate its product lines to ensure that it focuses on areas promising higher growth and returns. (Hit Hoskings, 2009, p. 266) Product market stakeholders include primary customers, suppliers, host communities, and unions while organizational stakeholders include employees, managers, and non-managers. As part of their aforementioned Creating Shared Value philosophy, Nestle has created ten fundamental principles (or leadership tasks) that guide its strategy; all ten are linked to either the companys reduce market or organizational stakeholders.

Mano and Other Words That Break Spanishs Gender Rule

Mano and Other Words That Break Spanish's Gender Rule Spanish nouns that end with -o are masculine, and ones that end with -a are feminine, right? Well, almost always. But there are exceptions to the  gender  rule, of which the two best-known are mano, the word for hand, which is feminine; and dà ­a, the word for day, which is masculine. So you can talk about la mano and las manos  and well as el dà ­a and los dà ­as. Key Takeaways Most Spanish nouns ending in -o are masculine, and most ending in -a are feminine, but there are exceptions.Some of the exceptions occur because of how the words were treated in other languages, such as Latin and Greek.Many nouns that refer to jobs or roles of people can be either masculine or feminine depending on the person they refer to. 6 Ways in Which the Rule Is Broken Exceptions fall into six  categories: Words that are shortened versions of other words. For example, la foto (photograph) is feminine because its short for la fotografà ­a.Words that end in -ista as the equivalent of the English -ist. For example, dentista can be either masculine or feminine depending on whether the dentist referred to is a man or woman. A few words with other endings are treated the same way. For example, modelo can be either masculine or feminine when referring to a human model, but masculine in other uses (such as when referring to a model airplane).Words whose meanings vary depending on the gender. For example, in some areas, la radio means radio, while el radio means radius or radium. Sometimes la radio is used to refer to the communications medium and el radio for a radio set.Some masculine words that come from Greek and end in -a (often -ma). Most of these words have English cognates.A few compound nouns, which are traditionally  masculine, even when the noun portion comes from a feminine noun. Words that are just exceptions, such as mano and dà ­a. Usually these exceptions come from the way the words were treated in Latin. Here is a list of the most common exceptions to the masculine o, feminine a rule: el aroma - aromael Canad - Canadael clima - climateel cà ³lera - cholera (but la cà ³lera, anger)el cometa - comet (but la cometa, kite)el cura - male priest (but la cura, cure)el dà ­a - dayel diagrama - diagramel dilema - dilemmael diploma - diplomala disco - disco (short for la discoteca)el drama - dramael enigma - enigmael esquema - outline, diagramla foto - photo (short for la fotografà ­a)el guardia - policeman or male guard (but la guardia, vigilance, policewoman or female guard)el guardabrisa - windshieldel guardarropa - clothing closetel guà ­a - male guide (but la guà ­a, guidebook or female guide)el idioma - languageel idiota - male idiot (but la idiota, female idiot)el indà ­gena - indigenous male (but la indà ­gena, indigenous female)la mano - handel maà ±ana - near future (but la maà ±ana, tomorrow or morning)el mapa - mapla modelo - female model (but el modelo, male model)el morfema - morphemela moto - motorcycle (short for la moto cicleta)la nao - shipel panorama - panorama, outlookel papa - pope (but la papa, potato) el planeta - planetel plasma - plasmael poema - poemel policà ­a - policeman (but la policà ­a, police force or policewoman)el problema - problemel programa - programel quechua - Quechua languagela radio - radio (short for la radiodifusià ³n; but el radio, radius or radium; usage of the feminine form depends on the region)la reo - female criminal (but el reo, male criminal)el reuma, el reà ºma - rheumatismel sà ­ntoma - symptom, signel sistema - systemel sof - sofala soprano - female soprano (but el soprano, male soprano)el tanga - G-stringel telegrama - telegramel tema - theme, subjectel teorema - theoremel tequila - tequila (short for el licor de Tequila)la testigo - female witness (but el testigo, male witness)el tranvà ­a - streetcar Gender for Names of Occupations and Other Roles Most words that refer to peoples jobs or roles, many ending in -ista or -eta, that can be either masculine or feminine are not listed above. Most have English cognates. Among the abundance of words that fit that category are el/la atleta (athlete), el/la artista (artist), el/la astronauta (astronaut), el/la dentista (dentist), el/la comentarista (commentator), el/la izquierdista (leftist or left-winger), el/la oficinista (office worker), el/la poeta (poet), el/la profeta (prophet), and el/la turista (tourist). Feminine NounsThat Use El Also not included in the list are combinations such as el agua (water) - feminine words that begin with a stressed a- or ha- and are preceded by el in the singular form only. Others are el guila (eagle), el ama (woman of the house), and el alma (soul). But note that the normal rules are followed in the plural form: las aguas, las guilas, las amas and las almas. With these words, el doesnt indicate gender but is used instead for ease of pronunciation. It is similar to the way in which Englist substitutes an for a in front of some nouns, as the rule applies to the opening sound of the word, not how its spelled.

Its National Grammar Day

Its National Grammar Day Its National Grammar Day Its National Grammar Day By Sharon If youre reading this blog, then youll be happy to know that we have our own day. The Society for the Promotion of Good Grammar (SPOGG), has designated March 4th National Grammar Day. The Society says its for pen-toters appalled by wanton displays of Bad English and for people who crave good, clean English. We are those people, so check out SPOGG and their blog. (Im having a Dr Seuss moment.) Editor note: This was supposed to get published yesterday; our apologies. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:Has vs. Had"Gratitude" or "Gratefulness"?Uses of the Past Participle

Abudhabi Financial Market Essay Example | Topics and Well Written Essays - 1250 words

Abudhabi Financial Market - Essay Example The laws and regulation of the financial market are favorable for investment. The financial market of Abu Dhabi is on the verge of expansion with the proposed establishment of the world financial market in Abu Dhabi by the end of 2013. Executive Summary The operations of the financial markets of Abu Dhabi have been explained in this work. The various sectors, financial institution and companies comprising the financial markets of Abu Dhabi have been identified. The places of the trading in the financial markets, operational performance of the market and the risk associated with the operations of the financial market in Abu Dhabi have been explained. The rational behind the investors’ preference towards Abu Dhabi financial market has been analyzed by the estimation of risk-return trade off. The proposed plans of expansion of the Abu Dhabi financial market have been indicated through this work. The policies of the Abu Dhabi financial market in order to encourage foreign investme nts have been analyzed. Operations The financial market of Abu Dhabi is comprised of companies in the financial industry that includes the banking sector and the insurance sector. There are as many as seventeen banks that operate in the financial market of Abu Dhabi. There are no less than twelve insurance companies in the financial market of Abu Dhabi. ... Abu Dhabi Securities Exchange is the stock exchange of United Arab Emirates that conducts trading of shares and securities of the markets of Abu Dhabi that also includes the financial market of Abu Dhabi. The securities and shares of sixty seven companies in Abu Dhabi are traded in Abu Dhabi Securities Exchange. Apart from the financial sector, the companies listed in Abu Dhabi Securities Exchange also represent the services industry, industrial and hospitality sector, real estate, telecommunication, energy, etc. The various sectors whose stocks are listed in the Abu Dhabi financial market are given below with values in local currency (Abu Dhabi Securities Exchange, 2013). The Abu Dhabi Securities Exchange was established in the year 2000 for the purpose of trading of shares of the companies in United Arab Emirates. The trading locations of the Abu Dhabi Securities Exchange are at Abu Dhabi, Sharjah, Ras Al Khaimah, Fujeirah, Al Ain. The Dubai Stock Exchange is a different sock excha nge in United Arab Emirates that trades shares of other public limited companies of UAE. However, some of the stocks listed in the Abu Dhabi Securities Exchange could also be traded through brokers in the Dubai Stock Exchange. The performance of the stocks of the Abu Dhabi Financial Market for the last one year is represented in the graph given below (BLOOMBERG, 2013). The above graphical representation of the performance of financial market of Abu Dhabi shows that the financial markets have undergone steady growth pattern in the last one year with less fluctuations of the performance of stocks listed in the financial market. The fluctuations or the volatility of the stocks in the financial market has

Q&A Essay Example | Topics and Well Written Essays - 1000 words

Q&A - Essay Example It is an efficient and usually an extremely effective way to test for certain antibodies. The indirect ELISA approach is typically applied in medical testing because it looks for antibodies present in a given sample. Samples are taken from an individual and then these are tested for the presence of antibodies. This helps to determine if the individual’s body is already producing antibodies against certain antigens. After the sample is taken, antigens are introduced. If antibodies are present, they will form a bond that is invisible to the naked eye. An immunuoglobulin is added to the sample in order to verify if a bond was formed or not. The bond between the antibody, antigen and immunuoglobulin will remain on the plate after rinsing. The immunuoglobulin added must be of the same species. Finally, a colour indicator is added so that the bond between the antibody and antigen are identified properly. The accuracy of an ELISA test does rely on certain factors. If these factors ar e in any way compromised or overlooked, the ELISA test results may be unreliable. These factors may also contribute to a false positive or a false negative. The design of an ELISA test may sometimes affect its outcome, and an ELISA test is either direct or indirect. When using the single antibody approach, the laboratory must used a specific, enzyme-labelled reagent. The assay sensitivity affects both the direct and indirect ELISA tests because it measures the amount of accurate positives that are found. There are four types of sensitivities possible in an ELISA test: true positives, false positives, true negatives and false negatives. Whether or not a patient receives a false positive or a false negative is dependent upon how accurately the ELISA test was conducted, and whether a variable important to the outcome were compromised in some way. A false positive indicates that a person who does not in fact carry the antibodies against a specific type of antigen is tested as positive f or those antibodies. Similarly, a false negative indicates that a person who does in fact carry those antibodies against a specific type of antigen, tests negative for them. This may or may not occur with an HIV-1 test if the standard protocol for the ELISA test is correctly or incorrectly followed. Unquestionably, it is of the utmost importance to follow standard ELISA test protocol. ELISA test errors may occur when the reagents used are mishandled or if their integrity is comprised in some way. The reagents for specific antigen tests are usually specific- they may not be interchangeable between different species. Additionally, certain antibodies require certain reagents in order to be effectively read; substitutions cannot be made. Temperature, preparation, preservation, and shelf-life of the reagent affects how its performance. Commercial availability limits the use of some reagents, and therefore the potential for testing for specific antigens. The handling of samples and the re agents used are extremely important to the outcome of the test. Checking expiration dates and properly storing reagents according to their individual requirements is imperative. Reagents must also be checked for signs of disintegration prior to their usage in an assay; examples include precipitation and discoloration. The substrates should always be colourless. The plates where the experiment is conducted must be properly handled. The plates must be large enough to

Pornography and Sexual Violence Essay Example for Free

Pornography and Sexual Violence Essay The class is social psychology. Please use proper headings, double spacing, 12 pt font, one-inch margins, page numbering, and logical flow from topic to topic. Citations may be from the Web, texts, books or scientific journals. Magazine and newspaper citations are generally unacceptable. Please be original with your own views. Being with a strong, creative, original thesis clearly stating what you are trying to show.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Pornography is a term utilized to depict the various sexual practices and desires to arouse the viewer sexually. It should also be clearly distinguished from the term ‘obscenity’.   Obscenity is frequently utilized legally to suggest pornographic material.   This material may be deemed as illegal if it crosses all the social barriers of decency and is liable for criminal punishment.   Sexual images of women can create a positive influence or a negative influence on man.   Women can be portrayed as objects of sex, pleasure, abuse and violence.   This has resulted in degradation of the status of women in the current world. Feminists throughout the world are objecting at the problems pornography has created for women.   During the early 1980’s, pornography became a huge feminist issue.   The political situation in the West was also changing during that period.   People began to feel the need for greater amount of freedom.   Several of the moral issues such as abortion, reproductive rights, sexuality, etc, began to be questioned.   Abortion began to be accepted giving the women greater amount of control over their body.   Today, women should be pure before the marriage and need to be loyal to their husbands during their married life. Marriage is a relationship in which sex is performed only for reproductive purposes and not for pleasure.   If a woman indulged in sex outside their marriage, it was considered to be a form of prostitution.   Frequently, women are forced into getting them photographed for creating pornographic material.   The pornographic industry throughout the world has turned out into a multibillion-dollar industry (about $ %6 billion), providing material in various forms including movies, internet, books, videos, etc (Malamuth et al, 2005, Utah State University, 2007 Webb, 2007). Recently, there has been an increase in the number of cases of child abuse throughout the world.   The exact cause for this has not been understood clearly.   A study conducted by Knudsen does not show a direct relationship between sexual violence against children and pornography.   A thorough assessment was created using laboratory findings and case studies of those who had suffered from child sexual abuse.   It was found that child sexual abuse was only affected to a slight and indirect extent by pornography (Knudsen, 2005).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Frequently, people associate pornography with erotica.   However, there is a lot of difference between these two aspects.   Erotica is a situation of an intimate relationship between humans such that closeness, communication, intimacy and sexual arousal are felt.   Erotica utilize various symbols for communication and the feeling of interaction.   It could be considered to be one system of language or dialect.   Hence, erotica is usually shared between people belonging to close group, culture, religion, sect, ethnic community, etc. People belonging to other communities, sects, group, etc, would be unable to share and communicate with their partner.   Hence, the erotic appeal may not be present in such circumstances.   Erotica cannot mix with brutality.   To some extent erotica can vary from one taste to another.   Many people use the term erotica in order to demonstrate and applaud pornography.   However, both these terms need to be completely differentiated from one another.   Pornography is the misuse of women and children in the name of erotica. This misuse can be considered in two ways.   Firstly, a woman may be abused and forced into pornography through the erotica.   Besides, many of the female pornography material depict man dominating and abusing women and treating them as mere objects.   I do feel that pornography directly and indirectly creates a situation in which the woman is victimized.   This may further the chances of women getting sexually offended (Utah State University, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Many of the material available today on the internet and the print media has been generated by threatening women into certain acts that have not been expected.   For example, Linda Marchiano was threatened with a gun to perform several sexual acts in the film Deep Throat.   Today graphic material is available on the Internet of women being tortured, raped and victimized for the sake of sexual arousal.   I do feel that this may not create a sense of erotica but instead encourage violence and crime against women (Utah State University, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Pornography has changed the entire concept of masculinity and femininity.   Earlier, these two genders were considered as complimentary to one another.   A woman was basically made to supplement the needs of man.   However, pornography has spoilt this relationship between man and woman.   Indirectly man is victimizing women in the name of pornography.   Men dominate women and children using pornographic material.   Man would try to conquer other sexually, and women would have to submit to the sexual needs of man.   In a husband-wife relationship, the wife would become the weaker party and the husband would become the stronger one. Once this domination is created, every chance exists for the man to abuse and ill-treat the woman.   Today pornography has been closely associated with male supremacy.   As pornography is becoming more and more common in today’s world, it is having a negative influence on the people.   Pornography touches upon male dominance, sexual inequality and sexual subordination.   Hence, people consider and use violence, force and domination as a part of sex.   This helps to spread terrorism and hatred amongst the population.   Today, people are unable to identify the thin line present between pornography and erotica (Utah State University, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Pornography may influence the individual to various extents depending on the individual factors, the type of pornographic material, the extent to which the material causes sexual arousal, etc.   Studies have demonstrated that when children and adolescents are exposed to pornographic material, there are chances that these children on becoming adults would have perverted sexual tendencies. They may also perform violent acts in order to gain sexual gratification.   However, some studies have demonstrated that expose of the child or adolescent to a minimal amount of pornographic material during early age would help them to benefit later, as they would be aware of the sexual processes that occur in adults.   However, this area needs to be thoroughly researched further to determine the type of pornographic material and the extent to which they would benefit (Malamuth et al, 2005).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The World needs to change its attitude toward pornography.   To some extent individuals possessing certain characteristics may be exposed to a greater extent than others to pornographic material.   A study conducted by Malamuth et al (2005) demonstrated that men, who were exposed to material containing sexuality and violence against women, accepted these attacks secretly.   The acceptance was much greater in men who were exposed to pornographic material than those who were not.   Men who were exposed to media presentations of material, which glorified sexual attacks on women, developed aggressive attitudes towards women (Malamuth et al, 2005).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Thus it can be seen that pornographic material is harmful to the development of cordial relationships throughout the world between man and woman.   The effect of pornographic material varies depending on the culture, region of the world, sect, religion, etc.   Scientists should try to develop a method of determining the direct relationship that exists between pornography and sexual violence against women. The Internet may be a very useful resource for teenagers and students.   However, this resource could also be misused, as activity may be difficult to monitor.   It is high time for the law-enforcement agencies and parents to help control the activity of teenagers and students over the Internet.   The manner in which the child or teenagers utilizes the Internet plays a major role in the development of the personality and behavior later in life (Paul et al, 2005 Bremer, 2005). References: Bremer, J. (2005). â€Å"The Internet and children: advantages and disadvantages.† Psychiatr Clin N Am, 14(3), 405-428. http://www.springerlink.com/content/g074414vx721x677/ Knudsen, D. D. (2005). â€Å"Child sexual abuse and pornography: Is there a relationship?† Journal of Family Violence, 3(4), 253-267. Malamuth, N., Huppin, M. (2005). â€Å"Pornography and Teenagers: The Importance of Individual Differences.† Adol Med Clin, 16(2). Paul, B. Bryant, J. A. (2005). â€Å"Adolescents and the Internet.† Adol Med Clin, 16(2). Utah State University (2007). â€Å"Lesson 10. Pornography, Violence, and the Law.† Retrieved on December 7, 2007, from Utah State University Web site: http://cc.usu.edu/~fath6/Gen5.htm Villani, V. S. (2005). â€Å"Media literacy for clinicians and parents.† Child Adolesc Psychiatr Clin N Am, 14(3), 523-553. Webb, E. (2007). â€Å"Pornography or Censorship-Silence or Choice?† Retrieved on December 7, 2007, from DSP Web site: http://www.dsp.org.au/dsp/porno.htm

False Consensus Effect :: essays research papers

False Consensus Effect: A Focused Review of Research Categorization and social projection are important ways that people can more successfully navigate their social environment. People need to know that there are others in their in-group that share the same attitudes and behaviors as they do. If people are unable to determine how many people in their environment share their attitudes and behaviors, it would be more difficult to engage in social situations without offending or contradicting others. For this reason, false consensus is an interesting offshoot of this important idea. The false consensus effect refers to the fact that people have a tendency to over-estimate the proportion of the population that shares an attitude or behavior with him or her. Much of the research on false consensus has demonstrated that people tend to over project how many members of their in-group are likely to share their attitudes and behaviors. This effect diminishes when comparing to an out-group. It is thought that this occurs because people feel that people who they do not consider to share a group identity with will likely have different basic attitudes and behaviors than they. An important aspect of the literature is that the vast majority used college students as the primary subjects. While this is extremely convenient for researchers, it may not give us a clear picture about false consensus, in that it is possible that college students' limited "real-world experience" may be influencing their projections. Also, almost all of the behavior measures were taken by self-report. This is somewhat necessary, as many of the behaviors would be difficult to measure directly (e.g., drug use) without a breach of ethics. This too is a source of potential source of error, it is likely that the self-reports would under-estimate the proportion of the population that engages in a particular behavior. The astute reader may notice that this review does not include any papers that did not find a false consensus effect. The reason for this is not that this paper is not representative of the literature, but rather, that it is. The uniformity of the literature suggests that the phenomenon is fairly common. Some interesting arguments as to why this is are motivational or cognitive in nature. The motivational premise is based in the idea that people are motivated to believe that they have a place in their social environment. This argument is a based in self-justification, in that if many people share a given belief or behavior, it makes it easier to justify that this attitude or behavior is either right, or not as bad as it might seem.

Reason vs Passion Essay

The view that reason is the superior principle and it causes an action is a fallacy. Having said this, Reason alone can never cause action. What really causes an action is a Passion to act according to what you desire to do. Reason however can be a passion’s or desire’s guide to discover the connection of the causes and effects. Reasoning as is what takes place in our mind and works in terms of experience or as a copy of a late event isn’t really what can cause an action. But since passion or desire takes place in a real world surely is the one that causes action. Reason guides the impulse to act. The fact that reason makes judgements using demonstration which never influence us to act but otherwise guide our action or the causes and effects it is not subjected to cause action. If for example in my reasoning I want to cross the road. In reasoning that I have to crossing the road, reason doesn’t tell me that there are speeding cars in the road and therefore I should wait for them. But for the fact that it is my desire not to get hit by a car I will have to wait until the cars have stopped then I can cross over. Now for the fact that it is my passion or desire not to be hit by a car it states it clear that passion have caused the whole action of crossing the road. My actions have been experimented in the real world according to my desire of crossing the road not only reason about crossing over. Passion is the cause of action. This is because whatever I desire results to the effects that I have expected. If I’m passionate to pass PHIL203 examination, then studying hard is the action that caused by the desire to pass. For I have reasoned in my mind that if I don’t study hard then I will fail, it is therefore my desire not to fail and I should study hard. The reason has been taken into account to direct or guide my action but the actual action has been caused by my desire or passion of not wanting to fail or of wanting to pass. So reason alone can never oppose passion or a desire or it can never prevent the choice of decision (volition) resulted from the will or even to question nor challenge any of my desires or passion. The reason therefore will always be seen to be the assistant or a slave of passion since it is ought to guide or direct our actions and discover the causes and effects while passion is causing the real action. But you got to have a reason to act then a passion can come in to bring the reason into real action. We just have to align with the reason why we have to act, have passion to desire or act at the centre of the reasoning idea, obey and serve our reason. But then again, we shouldn’t be ambushed that reason alone causes action because reason is just an idea in our minds and passion or desire is a real action that is taking place. If for example I have failed PHIL101 examination due to not studying hard then I have an experience of how dangerous it could be not to study. The reason doesn’t force me to study due to the experience I have or a copy of the last event or experience that resulted in not studying hard. This is so because reason is just a copy of an experience and it doesn’t influence me to act. But since reason have discovered the causes and effect and those causes and effects are effecting me I then desire not to be affected by those causes and effect and become passionate or make it my desire to pass the exam then studying is an act of passing for if I desire to pass therefore I should study which states it clear that passion is the cause of an action and a reason as the director. Passion is an original existence which means it is not based on experienced. Passion is not an idea in mind of what has happened before but it is a real event or action that takes place in a real world at any point in time. If for example I’m happy that I have passed PHIL203 examination, that emotion is not a copy or reference of any other object e. g. buying an Apple laptop. There is therefore no way in which a passion can be opposed or be contradictory to the truth or reason unless there are ideas that are not in favour or that are contradictory to the actual or real object they present. This could happen if I for example fear the effects of objects that haven’t or doesn’t exist e.g. fear to fail PHIL203 but not even registered for PHIL203 which means I fear of writing the exam of which I believe that I will write but that I will not write at all maybe again because I didn’t get a DP. In this case the belief is unreasonable not that the passion is. This is because if I have a belief of an effect to be caused by an action of which that effect will no longer take place because there was never a cause of that effect in the first place then belief becomes unreasonable since there was never a cause of any action that would lead to a strongly believed effect. The belief of writing an examination is unreasonable if I’m not registered for the module. If we reason incorrectly about causes and effects then it can lead to our passion being unreasonable again. If there is no false belief or incorrect reasoning about causes and effects then there is no way a passion can be unreasonable. If then I’m registered for PHIL203, got a DP, studying hard, have an experience of what happens if I don’t study hard then there is no way in which passion can be unreasonable therefore it is impossible for passion and reason to oppose each other for the control of will and action. If Stefan denies me a DP then my desire or a belief of writing an exam stops then I shouldn’t bother studying. This means if the belief is false then I must stop caring about an action I desired to take. There are those desires that don’t produce any strongly felt emotion. These kinds of desires concerned the most with what really happening or going on into our minds. It has been argued that these desires are the same as reason but that is quit not true. For the fact that it takes place in our minds doesn’t mean that it doesn’t cause an action. If it was reason alone it wasn’t going to cause any action but for the fact that it is a desire but a calm one, it is subjected to cause action. I don’t really care if my friends fail PHIL203 examination but it is not my desire to see my friends failing. Now for that calm desire I have in mind will cause an action whereby I form a study group with my friends. But then again in the opposite of calm desires there are those desires which produce a strongly felt emotion. These desires are violent in nature. If I have failed PHIL203 examination knowing exactly that I have studied hard and the paper was easy for me will cause an action of being angry with whoever marked my paper and I might even want to see my examination script. Whatever a situation might be a reason will never influence a cause of action but the Passion and the desires we have are the one that cause action. Reason will be a guide or a slave of passion.

Adult Learning and Learning Styles Essay

When one thinks about education thoughts are naturally turned toward adolescents. In today’s society the media is quick to expose flaws in the educational system. One rarely thinks about the educational needs of adults, but for many adults there is a large need for continuing their education. One might venture to ask the question what is adult learning? According to Malcolm Knowles adult learning is a process of self-directed inquiry (Urological Nursing, 2006). Although there are many adults that are driven to continue their education, the idea can be overwhelming for most. It is best for the adult learner to prepare for the journey by knowing the process of adult learning, identifying the types of learning styles, and identifying one’s personal learning style. Assessing the level of the above traits and the readiness to learn will equip the adult learner with an arsenal of tools. Learning is defined as, a relatively permanent change in an organisms behavior (Merriam, Caffarella, & Baumgartner 2004). There are a multiple theories as to how people learn. The more popular theory is the Learning Theory. The learning theory encompasses five orientations to learning: Behaviorist, Humanist, Cognitivist, Social Cognitive, and Constructivist (Merriam et al. , 2007). This paper will focus on the behaviorist aspect of learning, the permanent change in behavior. Understanding how and why adults learn will increase the chances of teaching success. The reason most adults enter any learning experience is to create change. This could encompass a change in (a. ) their skills, (b. ) behavior, (c. ) knowledge level, or (d. ) even their attitudes about things (Adult Education Center, 2005). The degree of motivation is what separate adult learners from school age children, previous experience, engagement in the learning process, and applied learning. Adults learn best when convinced of the need for knowing the information (Urologic Nursing, 2006). For example, an employee who is offered a training opportunity that will directly impact one’s job will be more likely to take advantage of the opportunity, as compared to an employee whose training opportunity is not directly related to the employee’s job description. Adults have a greater depth, breath, and variation in the quality of previous life experiences than younger people (O’Brien, 2004). Former experiences can lead the adult learner to connect current learning to something learned in the past. For example, if an adult learner is taking an advance course in Accounting. One might be able to recall a mathematical strategy used previously in a basic course that can apply to the current accounting class. Utilizing experience in this fashion can lead to making the learning experience more meaningful. In a classic study, Rogers (1969) illustrated that when an adult learner has control over the nature, timing, and direction of the learning process, the entire experience is facilitated. Adults tend to be self-directed and decide what they want to learn. For instance, in today’s economy many adults have decided to return to school in order to become more marketable in the current economic slowdown. The website for the Higher Education Statistics Agency ( HESA) states that 24% of undergraduate students are now classified as mature students (i. e.21 years of age), many of whom have arrived in university after completing a foundation-level access course at a further education college. Choosing to return to school allows learners to have more control over the educational process. It allows the adult learner to choose which program to enroll, and the level of commitment towards the program the learner is willing to give. It is important to remember that in order to engage the adult learner and facilitate the transfer of knowledge, patience and time on the part of the teacher and learner are needed (Urologic Nursing, 2006). As skills and knowledge are acquired, it is paramount to include return demonstrations by the learner (Urologic Nursing, 2006). It is important for the teachers to observe the learned skills in the learner, and for the learner to experience the progress in their understanding, and application of the education. Seeing progress and realizing a tangible movement forward in the learning process may increase the learner’s motivation to learn even more. Table 1. Characteristics of Adult Learners * Autonomous and self- directed. * Accumulated a foundation of experiences and knowledge * Goal oriented * Relevancy oriented * Practical * Need to be shown respect Characteristics of Adult Learners Source: Knowles, 1970 Table 2. Sources of Motivation for Adult Learning * Social Relationships * External Expectations * Social Welfare * Personal Advancement * Escape/Simulation * Cognitive Interest Source: Lieb, 1991 Learning styles refers to the consistent way in which a learner responds to or interacts with stimuli in the learning context (Robert Loo, 2002). Learning styles are related to cognitive styles of the learner’s personality, temperament, and motivation. According to Riding and Cheema (1991) the concept of learning styles seem to emerge in the 1970’s as a replacement for the cognitive styles. Activity in the learning styles field has been so strong that some 21 different models have been developed (Curry, 1983). Kolb’s Experimental Learning Model (ELM) is one of the most popular and utilized learning models today. ELM has attracted a wide audience as well as application. His model is founded on Jung’s concept of types or styles through which the individual develops by using higher level of integration and expression of non-dominant modes of dealing with the world (Kolb, 1994). Experience is formed into concepts that guide the choice of new experiences. Kolb’s model reflects two dimensions based on (a) perceiving , which involves concrete experience (feeling) and abstract conceptualization (thinking), and (b) processing, which involves active experimentation (doing) and reflective observation (watching) (Robert Loo, 2002). These two dimensions form the following four quadrants reflecting four learning styles: accommodator, diverger, assimilator, and converger (Robert Loo, 2002). FIGURE 1. Kolb’s Two–Dimensional Learning Model and Four Learning Styles Accommodator Diverger Converger Assimilator Concrete Experience Active Experimentation Reflective Observation Abstract Conceptualization Accommodators are described as â€Å"hands on† or â€Å"gut feelings, divergers deal best with concrete situations, assimilators understand a wide range of information, and convergers are best at finding practical uses for ideas (Kolb, 1994). As more adults are participating in learning activities, adults are beginning to seek ways to improve their learning experiences. One way in which adult learners are achieving these goals is to familiarize themselves with their individual learning styles. How do adult learners identify their personal learning style? Many have been interested in how one learns. Even before the 1970’s, scholars have known that matching teaching styles and learning styles would result in improved grades, which logically reflect greater learning. Understanding ones learning style can lead to successful learning for all learners. Over the past fifty years researchers have learned a great deal about learning styles and how to identify them. Adult learners can improve test scores and increase content knowledge by identifying styles. Dunn and Dunn (1992) demonstrate that when students are taught using their preferred learning styles, the show increased academic achievement and improved attitudes toward instruction than when they are taught using their non-preferred style (Joseph Pitts, 2009). The problem has been that instruments are often time consuming in administering, scoring, and implementing. Research on learning and cognitive styles evolved from psychological research on individual differences (Curry, 1987). In the process, scholars began to develop inventories and other measures to identify the learning styles they discovered (Joseph Pitts, 2009). In the early 90’s more than thirty published instruments that assess the dimensions of learning styles were in use. In order for adult learners to identify their learning style they most use a valid learning style inventory. There is a multitude of learning inventories. Many are composed of self-report rank ordered questions. For example, Curry (1987) organized a three-layer system composed of twenty one learning styles. The first level focuses on learning behavior, the second level centers on information-processing dimensions, and the third presents instructional preferences. TABLE 1. Curry’s Classification System of Learning Styles Instruments| Level| Author| Instrument| 1. Instructional and environmental preferences| Canfield and LaffertyDunn, Dunn, and PriceFriedman and Stricter| Learning Styles InventoryLeaning Style InventoryInstructional Preferences| 2. Information-processing preferences| BiggsEndwise and RamsdenHuntKolb| Study Process QuestionnaireApproaches to StudyingParagraph Completion MethodLearning Styles Inventory| 3. Personality-related preferences| KaganMyersWitkin| Matching Familiar Figures TestMyer-Briggs Type IndicatorEmbedded Figures Test| Source: Curry 1987 Dunn et al. (1992) classified individuals as analytical or global learners that analytical learners are more successful when information is presented step-by-step in a cumulative, sequential pattern that builds towards conceptual understanding (i. e. , a part-to-whole pattern of learning). These individuals prefer to learn in a quiet, well-illuminated, formal setting: often have a strong emotional need to complete tasks; like to learn alone or one-on-one with a teacher; prefer highly structured assignments; and rarely eat, drink, smoke, chew, or bite on objects while learning. Global learners have the opposite set of characteristics, learning more easily when they master a concept first and then concentrate better with distractors such as sound, soft lighting, and informal seating arrangement and some form of intake (e. g. eating or drinking). They take frequent breaks by studying and often work on several tasks simultaneously. Global learners prefer to work with their peers and structure tasks in their own way. In conclusion, many adults for different reasons are choosing to return to some form of educational activity. Some are motivated because of social relationships, personal advancement, or cognitive interest, but whatever the reasons, adults should be prepared for the journey. Adults can prepare by knowing the process of adult learning, identifying the types of learning styles, and identifying one’s own style. Reference Page Londell D. Jackson (2006). Revisiting Adult Learning Theory through the Lens of an Adult Learner. Harold Pashler, Mark McDaniel, Doug Rohrer, and Robert Bjork (2009). Learning Styles, Concepts and Evidence. University of California, San Diego, Washington University in St Louis, University of South Florida, and University of California, Las Angeles. Joseph Pitts (2009). Identifying and Using a Teacher Friendly Learning-Styles Instrument. Sally Russell (2006). An Overview of Adult-Learning Processes. Urological Nursing.

How does the self-concept theory relate to a consumers decision to purchase Rogaine Essays

How does the self-concept theory relate to a consumers decision to purchase Rogaine Essays How does the self-concept theory relate to a consumers decision to purchase Rogaine Essay How does the self-concept theory relate to a consumers decision to purchase Rogaine Essay Essay Topic: Marketing Self- concept has become a popular in recent years to investigating possible relationships between how individuals perceive themselves and what behaviour they exhibit as consumer. An advantage of studying consumer behaviour using the theory of self-concept is that consumers provide descriptions of them selves as apposed to having descriptions made by outside observations. (1) People perceived that bald people as somehow different from full-haired people. Once I started losing my hair, I worry it will bring negative effect to my outward appearance. It may caused me lose the confidence and strength. I am worrying people will make fun on me because I am hair loss person. I know that a persons appearance is important, society will pay close attention to my appearance. According to research study, age 21, undergraduate female will shy away from the balding men. It notices me; others do not accept me. No one will like to be balding person. Rogaine can help me regain my confidence. I need a hair-growth drug. Rogaine is in my choice set and satisfy me if it is workable. I will buy Rogaine to test. Consumers self-perceptions can have a strong influence on their behaviour in the marketplace. For example: the way an individual perceives various products could be affected by the image he has of himself. Actual self the perception of oneself as one believes she actually is. Ideal self may be defined as the perception of oneself as one would ideally like to be. Social self the perception of one self as one believes others actually perceive him to be. The ideal social self the perception of ones image as he would like others to have of him. (2) In this case, to the balding person, there are greatly difference between actual-self and idea self. They need hair-growth drug in the idea self. Balding person likes to be full haired person, if they can. Especially women, they cant accept the fact loss hair. In conducting personal interviews with women, Dr.Roper learned that they feel compelled to do something about baldness because bald women simply cannot manage in society as men can. Rogaine has turned to difference consumer segment: women; more concern their outward appearance than men. Rogaine marketers provide ads targeting women included a toll free phone number and the offer of free information kit. In most people opinion, a beautiful woman should not have hair loss problem. I will also shy away from the balding women. Women need Rogaine to perceive as ideal self. Consumers appear to hold images of various products and these images can be viewed as symbols that communicate meaning about those who purchase them. Therefore, an area of considerable practical interest is the degree to which a consumer might actually prefer certain products or brands because she perceives their images as consistent with her view of herself, what she would like to be, or some other aspect of self concept. (3) As the consumer, I will buy the product like Rogaine I may perceive a close match with my ideal self. The theory would still predict that the consumer could have a strong preference for this brand because of the degree of congruity existing between the brand image and what she aspires to become. Also, the degree of congruence to both the actual and ideal self may join to exert a combined influence on consumers attraction toward a brand. The ideal self- concept appears to be a motivating force behind the design of advertisements. (4) Through the advertisement, balding person can know what is the result after using Rogaine. This brand is effectively linked to a full- hair model that many hair loss person might aspire to look like. The research must first identify the most important image attributes to measure and then develop semantic scales for these attributes. Consumers are must asked to reveal the dimension of their self-concept under investigation by marking the scales in order to most appropriately describe them. A second set of scales is used to measure the same consumers perceptions of brand images. If numbers are assigned to each response option on the semantic scales, it is then possible to determine the numerical distance between consumers and their brand images. (5) Discuss the core value that might motivate a consumer to try Rogaine. Rogaine is a product that is a prescription drug intended to restore hair growth. The producer produces this product according to the people who are suffering hair loss and made he/she return to full-haired people. From this article, we can know that some of those men agree a person looks better with full head of hair. This is a fact and we must accept it. The purpose to launch this product is due to today task of difference people wants because today people are facing hair loss problem and also people are concern to health and good looking due to this reason. This means Rogaine produce a prescription to the people who are suffer hair loss. This company want to solve the hair loss problem that is facing by a people. So the hair losss people can go back to his/her full-haired life. So, he/she will become more and more confidence and strength compare to his/her baldness. The producer can motivate the consumer thought Maslows Hierarchy of Motivation, and Freuds Theory of Motivation. From the Maslows Hierarchy of Motivation, it has five hierarchy needs. They are physiological needs, safety needs, social needs, esteem needs, and self-actualisation needs. The first need is Physiological needs. Physiological needs are the basic needs by individual such as food, drink, shelter, sexual satisfaction, and other physical requirement. (6) But in this case, Physiological needs are the people need for the prescription drug intended to restore hair growth. This means the people who suffer hair loss need for the prescription to treatment his/her hair. The second need is Safety needs. Safety needs are a persons needs for the security and protection from physical and emotional harm, as well as assurance that physical needs will continue to be met. (7) According to this case, safety needs for the prescription to protect his/her image and without any side effect. This means this product is very safe to use because it has not any side effect can affect peoples health. Therefore, the people can reassurance when he/she uses this product. The third need is social needs. Social needs are a persons needs for affection, belongingness, acceptance, and friendship. (8) Reference from this article, we can know that in a study analysing consumers reaction to the balding process. The study result indicated the average undergraduate female who aged 21 will shy away from the balding men. This means the man almost has a full head of hair. So, the Rogaine try to use this way to target the male consumer to attract him to purchase it new product. After they use the Rogaine, their loss hair will become a full head of hair slowly. This will cause he is easy to make friend. The fourth need is esteem needs. Esteem needs is a persons needs for internal factors such as self-respect, autonomy, and achievement, and external factors such as status, recognition, and attention. (9) Based on this article, we can say this Rogaines product can let a hair loss people become more confidence and strength. So, the people who are loss hair can become more smarter though Rogaine. The Rogaine can lead to a people change his/her attitude toward the task. So, the Rogaine is very successful in this sector. The final need is self-actualisation needs. Self-actualisation needs are a persons needs to become what he or she is capable of becoming. (10) After the esteem needs are solve the higher needs is need to solve. This is the term to settle self-actualisation needs. From this article, it tells us if a person is looks better with a full of hair. This means we can treatment our loss hair with Rogaine. Consequently, we have a full head of hair and then can perform our task with the best. This mean the loss hair can cause a person feeling of diminishing confidence and strength. So the treatment of the loss hair is very important. Beside that, the producer of the Rogaine has also use Freuds Theory of Motivational. Freud assumed that people are largely not conscious of the real psychological forces shaping their behaviour. He saw the person as growing up and repressing many urges. These urges are never eliminated or under perfect control; they emerge in dreams, in slips of the tongue, in neurotic and obsessive behaviour; or ultimately in psychoses. Thus, Freud suggests that a person does not fully understand his or her motivation. (11) If a person tries to buys the Rogaine because of he/she is facing the loss hair problem. At a deeper level, he/she buy the Rogaine may be because he/she feel his/her hair is not attractive. After use Rogaine, he/she is become more confidence and strength. At a still deeper level, he/she purchase for the Rogaine because of the Rogaine is very hot and famous. He/she can use it to satisfy his/her problem. On the other hand, Rogaines marketing team used such insights to guide development of advertising that would effectively reach the customer while staying within the FDAs strict regulatory guidelines. Initial marketing efforts targeted at doctors, nurses and pharmacists sought to introduce them to Rogaine. From using this plan can let the people become more awareness to the Rogaine. By the way, Advertising targeted at customers followers, with the objectives of informing consumers that those concerned about hair loss could contact physicians who prescribe the drug. The ads also included a toll-free phone number. This means the producer of the Rogaine want the consumers ask for more information and detail of the Rogaine. Beside that, the Rogaine marketers decided to adopt a more aggressive marketing strategy, recognizing the need for a more direct appeal to consumer. With approval, they included the Rogaine name in commercials and urged men to ask their physicians to prescribe it. From this strategy we can clearly to know that the Rogaine marketers motivate consumer try to purchase their product. They also developed a video that featured doctors giving technical information; the video also showed men who tried Rogaine with varying degrees of success. So the consumer can easy to understanding to use for the Rogaine. Under this condition, this will increase the consumer confidence to purchase the Rogaine. According to the article, Pharmacia and Upjohn also experimented with rebates. A patient could real result from TV choose between a certificate worth $10 towards a first bottle of Rogaine or $20 fro sending in the box tops from the first four emptied bottles. The marketers give the promotion to consumer and motivate consumers to buy more and more. Discuss the manner in which Rogaine marketers moved consumers though the steps in the consumer decision process. Buying Decision Process shows a stage model. The consumer passes through five stages: problem recognition, information search, evaluation of alternatives, purchases decision, and postpurchase behaviour. Clearly the buying process starts long before the actual purchase and has consequences long after the purchase. (12) At the first stage, consumers recognize that the Rogaine may solve a problem of unfulfilled desire. They need some effective drug to satisfy themselves. The consumers sense a difference between his or her actual condition and desired condition. Their needs become a drive to purchase the Rogaine. Rogaine is given a way to consumers to solve their hair loss problem. Rogaine is a hair-growth product approved by Food and Drug Administration (FDA) in US. From in-depth personal interviews, Dr. Roper learned that hair loss gave men a general feeling of diminishing confidence and strength. On the other hand, society seems to pay close attention to a persons appearance. Based on the research, it shows that a tendency among the average undergraduate female, age 21, to shy away from the balding men. I believe that some of those men will agree a person looks better with a full head of hair. Balding men recognize their problem and needs when they realize that repurchase is needed. Rogaine is their choice. Rogaine may improve their outward appearance in a manner not tried before. Under the condition, consumers hesitate to try Rogaine. The second stage, an aroused consumer will be inclined to search for more information and listing the alternatives that will solve the problem of hair loss. There are a lot of brands have the same function compared to Rogaine. Why consumer will aware the existence of Rogaine. Initial marketing efforts targeted at doctors, nurses and pharmacists sought to introduce them to Rogaine. Advertising targeted at consumers followed, with the objective of informing consumers that those concerned about hair loss could contact a physician who could prescribe the drug. The ads also included a toll-free phone number. This soft-sell approach established good consumer awareness, but it produced disappointing results, perhaps because most men needed a stronger inducement to get them to a doctors office. They are successful used such insights to guide development of advertising that would effectively reach the consumer while staying within the FDAs strict regulatory guidelines. It provides sources of information to consumers. When consumers simply becomes more receptive to information about hair grow drug, they pay attention to ads, drug purchased by friends and conversation about hair grow drug. In this condition, with the advertising the consumers will notice the Rogaine. Through gathering information, the consumer learns about competing brands and label. Consumers will make the final choice from the choice set. Therefore Rogaine must strategize to get its brand into the prospects choice set. Otherwise it loses its opportunity to sell to the customer. After second stage, Rogaine marketers decided to adopt a more aggressive marketing strategy, recognizing the need for a more direct appeal to consumers. They began targeting hair stylists and barbers by offering handling fees to shops that displayed Rogaine. With FDA approval, they included the Rogaine name in commercials and urged men to ask their physicians to prescribe it. It give assurances that the drug is effective in hair grow. Consumer will trust the product. They believe that it is safety to use and product in good quality. They also developed a video that featured doctors giving technical information; the video also showed men who tried Rogaine with varying degrees of success. Pharmacia and Upjohn created a Dermatology Division to focus on relationship marketing through coordinated ads and public relations messages. Through the video, they show the result after using the drug. It brings the good news to them. The consumers only consider few factors to buying the product: quality, safety, price and effectiveness. Consumer will chose the best one to meet their needs. Rogaine had showed the effectiveness through the video. Product also approved by FDA. Obviously, Rogaine can satisfy the customer. The company is likely to develop a set of brand beliefs. The brand beliefs make up the brand image. Rogaine try to change buyers beliefs about was competitive brands stand on different attributes. Purchase decision stage, after choosing the best alternative, a consumer is ready for the purchase act. Three considerations remain: place of purchase, terms, and availability. (13) However, two factors can intervene between the purchase intention and the purchase decision. The first factor is attitudes of others. If the intensity of the other persons negative attitude toward the consumers preferred alternative and the consumers motivation to comply with the other persons wishes. The converse is also true: a buyers preference for a brand will increase if complex when several people close to the buyer hold contradictory opinions and the buyer would like to please them all. (14) If Rogaine give the bad image to consumer then lost the opportunity to sell product. With the good public relations, product will accept by consumer easier. The company also involved in event marketing to build its database, followed by direct marketing and telemarketing. Rogaine has received FDA approval to se ll over the counter. This change will bring the new challenge to Rogaine marketers. Last stage is postpurchase behaviour. After purchasing the product, the consumer will experience some level of satisfaction or dissatisfaction. The consumer will also engage in postpurchase actions and product uses of interest to the marketer. The marketers job does not end when the product is bought but continues into the postpurchase period. (15) Pharmacia and Upjohn experimented with rebates. A patient could choose between a certificate worth $10 toward a first bottle of Rogaine or $20 for sending in the box tops from the first four emptied bottles. If the customer is satisfied with this, it may exhibit a higher probability of purchasing the product again. The satisfied customer will also tend to say good things about the brand to others. The feeling of satisfaction makes a difference in whether the customer buys the product again and talks favourably or unfavourably about the product to others. General speaking, Rogaine is successful in the advertisement. It attracts more customers to try product. Marketer said that the best advertisement is a satisfied customer.

Three Ways Social Shares Can Mean More Money For Writers

Three Ways Social Shares Can Mean More Money For Writers The statistical value of your work published online (social shares) matters more than ever. Pay attention to how your articles are socially redistributed, shared, and liked. Shivani Sharma, CEO of Firefly Creative Inc. stated in a  Software Advice  article for tech-savvy marketers and business owners  that businesses should look for  freelance writers who know how to write content  that engages the target audience. What does this mean for you as a freelancer? It means its time you leveraged those social shares, or the impact, of your articles to increase your future income. To get started, learn how to collect your social shares data: 1. Use spreadsheets Excel or Google Docs should work fine. In your spreadsheet, list your published articles in the first column, then assign a column for each social media share option, i.e. Facebook shares, likes, Twitter shares, LinkedIn likes, blog comments, Google + shares, and other platforms that show on the share buttons of the site youve published on. Update this document at least monthly. 2. Use Contently.com This free platform for writers can help you showcase a collection of your Now that you have your data, use the data to increase your income: 1. Ask for a raise from current clients Asking for a rate increase carries the risk of losing a client, but now that you have data to back up your demand, you can prove how your articles helped their site and more importantly, their business. For this particular purpose, you could track the articles youve written for that clients site alone and show how your influence becomes theirs. 2. Justify (or negotiate) your rates with potential clients Potential clients will haggle for lower rates. Next time you negotiate your rate, use your social shares data to show the impact of your work on websites and businesses youve already written for. You have the numbers to show your value, proof of what you accomplished for other websites which reflects on what you can do for the potential client. Show them youre a business investment instead of just a writing expense. 3. Attract better paying clients Lastly, use data to analyze which articles did well and why. Review the ones receiving the most engagement. What words did you use in your headline? Did you share personal stories or interview experts? Was the topic unique or controversial? Then pitch a guest post to medium or big sites, writing the post with the same style and tone you used in your most engaging articles. Just remember to follow the guidelines of the site youre guest posting on. The types of post that receive the most shares are almost the same as reported With social sharing we see the effect our words have on readers and use it to improve our craft. But it can also be our means to earning more income.

Interpret an Article Essay Example | Topics and Well Written Essays - 750 words

Interpret an Article - Essay Example Scientists have found out that Cave Denisova in the Altai Mountains of Siberia has been the home of Neanderthals, Denisovans and modern humans. Therefore this site holds great importance from an anthropological point of view. Denisovans and Neanderthals lived in Asia and Europe. Their genes had immunity to certain diseases and since modern humans carry a certain percentage of their DNA, it can be safely said that modern human’s ancestors mated with Denisovans and Neanderthals. This article gives birth to a lot of questions such as: How did this union take place? Did it bring any cultural exchange with it? How did the Neanderthals become extinct? And was this mating process romantic or aggressive in nature? Scientists have yet to answer most of these questions but they have certainly concluded the answers of many of such questions. Modern human ancestors and Neanderthals came across each other during their territorial expansion in Asia and Europe. This expansion was the result of environmental and cultural changes. It has been believed that the modern human ancestors eradicated the Neanderthals. This however, has not been proven otherwise either. ... Studies have shown that the ancient humans engaged in social networking just like the modern humans do. Amidst the fierce competition to ensure the survival of their progenies, ancient humans have shown the tendency to act altruistically and perform acts such as sharing food. This result was produced by Coren Apicella from Harvard medical school. She conducted her study on Hadza that is one of the last surviving ethnic groups of the hunter gathers in Tanzania. Researchers have traced the movements on land of Neanderthals due to cultural and socio-ecological changes. Human beings just like any other specie migrate to areas that have the best conditions for survival and they adapt to their new environment through culture. That is why the culture of a particular group of people can unveil a lot of hidden information about them. Moreover, the stone artifacts and tools, used by ancient people, give researchers an insight to the lives of the people who used them. This is how researchers ha ve been able to model the movements of Neanderthals on computers. Their results have shown that the movement of Neanderthals changed during the last ice age but the contradiction here is that Neanderthals have been known to avoid long distances from their homes. The general conclusion that can be drawn from this article is of immense importance; There may be many other groups of humans whose existence may have ceased but their genes and cultural knowledge may have been passed on to the modern human and the modern human may not even be aware of it. Works Cited Arizona State University (2012, February 7). Neanderthal demise due to many influences, including cultural changes.  ScienceDaily. Retrieved