Social and Political Discrimination Against Women

Social and Political Discrimination Against Women The world is facing many problems that are demolishing its unity, forcing the process of making a better world harder to achieve. One of the most devastating problems yet to be solved is the womens rights against discrimination. Discrimination, according to Cambridge Universitys dictionary is the act of treating a person or particular group of people differently, especially in a worse way from the way in which you treat other people, because of their skin colour, religion, sex. Discrimination against women is a type of gender discrimination. According to the Australian Office of Anti-Discrimination Commissioner (OADC) gender discrimination occurs when someone is treated less favourably than another person because of his or her gender (Justice, 2009). Womens discrimination is a series problem, it is just not a discrimination against a minority (with all do respect to all minorities). It is impossible to realize our goals while discriminating against half the human race Kofi Annan[1]. Annan described discriminating against women discriminating against half of the human race which rely on how important the role of women in the progressing of the human race. The problem of discrimination against women was officially addressed to the world through the first couple of years of the establishing of the United Nations (UN). Women inscribed their identity as holders of rights in the founding documents of the UN-the UN Charter (1945) and the Universal Declaration of Human Rights (1948) the Convention of Civil Rights to Women (1948) and the Convention on the Political Rights of Women (1952) (Jain Sen, 2005, pp. 12-13). Many countries and nations have issued legislations against discrimination, and specifically against gender or sex discrimination. One of the most notified acts against discrimination is the Sex Discrimination Act 1975 by the British Parliament. Many countries and nations have acts against discriminating women; however, women are still being discriminated b efore the law (Franciscans). Discriminating against women is not just discriminating against a person it is discriminating against families as well; who would want the mother, the sister or the wife to be discriminated at work, at school or at club under no reason but solely because of the gender. The purpose of this essay is to examine the act of discrimination against women and demonstrate on how women suffer in the social life, the political arena and the workplace, and the education. Moreover this essay will adjudge the previous solutions to overcome the problem of discriminating women due to their gender held previously decades ago by countries or nations, and why they did not reap what they have sown. Ultimately, it will propose a solution on how to surmount the problem of discriminating women, because women should not be discriminated due to the prejudice against their gender. Women play the part of half the human race if they were less competent or reliable than men and do n ot deserve equality God would not let them share every role with men. Womens discrimination is much far from being a local issue in a certain part of the world. Women suffer from discrimination, violence and sexual harassment because women most of the times are thought to be less competent than men because of their physical structure. Women are not only discriminated in the developing countries because of the lack of sophistication, women are also being discriminated in the developed countries. Discrimination against women in the UK is deeply ingrained, a government report concludes as cited in (Barriers still in womens way, 2005). The UK, one of the most important and developed countries that plays a major role in the world issues, has a discrimination problem against women which is described by a governmental report to be deeply ingrained or firmly held that it is not likely to be changed. Thus it is a problem that needs more that attention to be solved. According to the United Nations Development Fund for Women (UNIFEM), Data shows that discriminato ry practices against women exists and dominates in almost all parts of the world (2008). Therefore, we do not need each developed country telling a one that is not that the developed country is free from discrimination or it is in very small ratio that discrimination hardly can be found. Statistically according to figure 1[2], the ratio between the Middle East and North Africa (MENA) and the developing countries does not gap critically; life expectancy is more in MENA than in the developing countries while it decreases in the other areas. The world needs all countries and nations help because it is not a one nation problem it is a problem that we all command. Women social life is covered by many kinds of discrimination. Women in social life suffer from many daily-life appellations, especially in the Middle-East other than the West. In the Middle-East women are classified by their relationship status other than by her contribution to the community. While searching for life partner men get repelled from divorced women. In the process of searching, most of the men search for virgin girls whether those men have previous relation or not. Divorced women are treated different than married women. Whereas single-mothers most of the time do not marry after their first marriage because men do not want extra burden or responsibility. On the other hand single-fathers easily can get married most of the time as there is no social norm against them to re-marry. Single mothers do not refuse to marry, however, they are refuted by the men how are seeking marriage. Divorce is more costly for women than men. The most common impact of divorce on women is the f inancial insecurity it creates, increasing the possibility of poverty for them and their children. Data show that after divorce, women experience a 73 percent loss in their former standard of living and men experience a 42 percent rise (Headlee Elfin, 1996, p. p.52). Not only divorce leave women socially downgraded it also leaves her in economical insecurity, and if a women is supporting a child the disaster will be doubled. According to Clarke-Stewart Brentano, divorced women make only five new friends in the first year of divorce due to the emotional damage of divorce (2006, p. 70). Women are more likely to have blighted social life than men after divorce. Nevertheless, society does not welcome divorcees leaving women in a dark corner of the society. Politically, women suffer from a great impact from discrimination. Women have been discriminated in the political arena, as the society gives the women politicians less creditability than men due to some ideas stuck in the minds that women are more likely to be secretaries other than being the boss. The media has a huge impact on such negative ideas, giving the women always as the soft secretary that has a model body shape and a voice that rhymes with music. According to Abdel-Wahabs film, he sketched a wife being a CEO in a governmental institution, while the employees of that institution do not believe that a woman can hold such a sophisticated position (1966). In that film the female CEO proves to her husband and to her employees at the end of the film that she is as competent as any male CEO that has ever held this position. This is the kind of media that needed to be seen today, not the ones that weaken the image of women and strengthens the stereotyping of them in politics and in workplace. According to Constance B. Morella a US Republican Congresswoman, who represents the Seventh District in Maryland, in politics (once elected) there is equity in terms of salary, but not in terms of leadership. Women are excluded from many issue areas and commissions where they might serve as cited in (Headlee Elfin, 1996). In the US congress the government cannot give smaller salary to women, of course or it would be contradicting its own policies out in the public, nonetheless, they do not give women the right of leadership as they might provide help to their country, the US- her country- deny the womens help in leadership. Unlike men, women pursue politics for the sake of issues and morals not for career advancement. The rejection of women being in the political arena gave them the opportunity to be more active volunteers than men, which gave them more than enough experience to successfully enter the political arena (Headlee Elfin, 1996, p. 26). Men do not have an e xtra brain that makes them excel in politics and likely women do not, hence, they are equal and should have equal political opportunities. Women went to work thus, affecting the mens jobs and the economy mainly because of money. Women worked because they did not have husbands as unmarried or divorced, or they had husbands who were in low-pay jobs. In 1994, 59 percent of married women were working for pay which increased by 19 percent from 1970 (Headlee Elfin, 1996, p. 3). As of discrimination in the work place, statistically, pregnant women suffer widespread discrimination at work, figures show, with almost one in 14 mums-to-be denied opportunities for promotion and one in 50 demoted (Pregnant Women; Discrimination at work, 2006). Pregnant women takes the largest piece in the pie chart according to discrimination, some of the pregnant women do not even get paid for maternity leave, while, some of them do not get promoted and some get demoted. Bibliography Abdel-Wahab, F. (Director). (1966). My Wife is CEO [Motion Picture]. Barriers still in womens way. (2005). Evening Post (South Wales) , p. 5. Clarke-Stewart, A., Brentano, C. (2006). Divorce : Causes and Consequences. New Haven: Yale University Press . Franciscans, I. (n.d.). Discrimination Against Women. Retrieved December 21, 2009, from Franciscans International: http://www.franciscansinternational.org/issues/women/discrimination Headlee, S., Elfin, M. (1996). Cost of Being Female. Westport: Greenwood Publishing Group, Incorporated. Jain, D., Sen, A. K. (2005). Women, Development, and the UN : A Sixty-Year Quest for Equality and Justice. Bloomington: Indiana University Press. Justice, T. D. (2009, September 4). Anti-Discrimination Commissioner: Gender Discrimination. Retrieved December 21, 2009, from Tasmania Online Your gateway to Tasmania: http://www.antidiscrimination.tas.gov.au/publications/gender_discrimination Pregnant Women; Discrimination at work. (2006). Advertiser, The (Adelaide) , 15. UNIFEM. (2008). Justice / Field Stories / Discrimination Against Women : UNIFEM : Progress Of The Worlds Women 2008/2009. Retrieved December 21, 2009, from United Nations Development Fund for Women: http://www.unifem.org/progress/2008/media/POWW08_Report_Full_Text.pdf

Banking and Finance Essay

Introduction The automated teller machine (ATM) is a machine that acts as a teller in an institution by receiving and issuing money to and from the ATM account holder or user. The growth and evolution of at ATMs was not only due to, but rather as a result of general global concentration in the technological revolution. This came due to challenges of multiple bulk of daily complex information that arise from existing difficulties like; increase in competition, increase in customer’s demand for both services provision as well as efficiency , expansion due to increase in demand and all the likes just to name a few. The ATM system used by micro financial institutions today is an inherited system from banking system therefore brought in efficiency in different micro financial institutions in terms of speed, data processing and storage. Thus, it brought in enormous improvement in queuing in institutions in use of the ATMs. Despite all the merits of ATMs, customers still bring up complains on the demerits of the system such as; breakdown of ATMs, long queues at the ATM service point, retention of customers cards. In this light, this research entails to find out why all these cries after all the goods incurred in the system. 1.1 Background of the study. 1.1.1 Historical background. The history of micro financial institutions can be trace as far back as the 1880s when the theorist Lysander Spooner was writing over the benefits of from small credits to entrepreneurs and farmers as a way of getting people out of poverty. Today, the use of the expression ‘’micro financing’’ has its root in the 1970s when organisatons were sarting and shaping the modern industry.At that time,many microfinance ini tiatives introduced many new innovations into the sector.Many entreprises began experimenting with loaning to the under served people. The main reason why micro financing is been traced back to the 1970s is that, the programme could show that people can be relied on to pay their loans and that it’s possible to provide financing services to poor people through market based enterprises without subsidies.

Introducing Term Paper Helper

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How Popping Your Knuckles Works

Do you pop your knuckles or do your joints crack when you work out or even get up out of a chair? Theres a simple scientific explanation for the phenomenon. To understand how the popping sound is produced, its helpful to know how joints work. How Joints Work Joints are where two bones meet. The ends of the bones are protected from rubbing against each other by caps of cartilage. If the joints werent protected, bone would grind against bone, which is painful as well as destructive. The articular cartilage is cushioned by viscous, clear synovial fluid, produced by a membrane that surrounds each joint. Synovial fluid lubricates joints, much like oil lubricates metal parts in your car engine, preventing hard parts from grinding themselves up. What Makes Joints Pop and Crack? When you pop your knuckles or crack any joint, youre pulling the bones in a joint away from each other. This opens up the space in the joint, reducing the pressure inside it. The lower pressure pulls gases dissolved in synovial fluid out of solution. When the oxygen and carbon dioxide become less soluble, they form bubbles. The pop you hear is the sound of bubbles forming, much like you hear bubbles form when you crack open a can of soda, lowering the pressure inside the can, so the dissolved carbon dioxide can form bubbles. Interesting Facts If you take an x-ray of a joint right after popping it, the bubble is visible. It increases the size of the joint about 15%. The bubble doesnt last forever, though. After about half an hour, the gases dissolve back into synovial fluid. Once you pop your knuckles, you cant pop them again right away, because you need dissolved gases to get the effect. Other pops and cracks in your joints that you can do over and over again most likely are ligaments snapping back into place. Is Popping Your Knuckles Bad for You? In either case, the popping sound may sound scary and annoy others, but there is no evidence that repeatedly cracking your joints is harmful. However, it may lead to weaker grip strength, possibly from stretching out the joint repeatedly.

Essay on Graduation Speech - 837 Words

Good evening and welcome to the commencement ceremonies of the class of 2006. It has been a long journey, somewhere around 18 years, but weve finally reached the piece de resistance of our high school years. Im not very good at this sentimental thing, so I scratched up a little poem. Ladies and Gentleman, may I present to you, Ode to the Class of 06. ODE TO THE CLASS OF 2012 Twas the night of graduation, and under the steeple there were very, very emotional people. Thoughts of the future, thoughts of the past, memories which will always last. It all started when we walked through the door, How many years ago? -- -- Oh it was four! Freshman year we started as prepubescent teens, with backwards caps†¦show more content†¦This is our saga, the tale of our evolution, Watch us go forth and become part of the next revolution. Be careful around us, watch what you say, cause youll be working for us someday. If you were to ask any of us two years ago, Im sure the last thing on our minds was graduation. In fact, graduation has sort of snuck up on me, and this past week Ive been left wondering, Where have the past four years gone? You see, graduation is a matter of perception. For tonight is both the beginning and the end. For some of us, it is like Yes, were finally out of here! No more listening the monotonous drudgery of zero period calculus. No more last minute, late night writing (at least for a little while). No more reckless car races to school in the morning out of hopes of beating the bell. And, yes, Mr. Barnes, no more facial hair warning. But on the flip side of the coin, the glory years of high school are over, too. All the dreams of winning the League Championship, and experiences of high school athletics have become memories. No longer can we wear our letterman jackets with pride. No longer will Mom be there to cook us dinner. No longer will Dad check to see if we put oil in the car. When we look back 40 years from now, we will probably remember our high schoolShow MoreRelatedGraduation Speech : My Graduation Essay1022 Words   |  5 Pages My Graduation A Graduation ceremony is one of the major steps in life, it marks the start of new changes in our lives. It ushers us into growing up and be responsible for our actions. It marks a new dawn of embracing life experiences, cultivation of good work ethics and eventually culminates in chasing our dreams. On my graduation day, I woke up to the sweet aroma of the breakfast my sister was making. I sat down to eat when the food was ready. It took me about 2 hours to finishRead MoreGraduation Speech1128 Words   |  5 PagesSasenarine Tomby Graduation Speech 2011 Good afternoon [name of members of the head table], teachers, parents, students, fellow graduates and distinguished guests. I must first and foremost thank God for this blessing and honor to stand before you today as Valedictorian of the Class of 2011. Yet, today is not only my day to shine. Every graduate present here is deserving of high praise and recognition and I would like to congratulate each of you on reaching this milestone in life. IRead MoreGraduation Speech650 Words   |  3 PagesCongratulations everyone, congratulations. If youre participating in this graduation ceremony, youve taken the next step toward your future goals and dreams. For those of you that just finished your transfer degrees, congratulations. To those of you that came back to school after a few years off to get a better education, congratulations. To those of you that came to get a certificate or learn IT or computer programming so you can get a better job, congratulations. Now that youre moving onRead More Graduation Speech Essay1010 Words   |  5 PagesLadies, gentlemen, parents, friends, family, staff, fellow students: Instead of taking up more time and reading my speech, it is available to you at http://www.olen’s_speech.com. Thank you. No, just kidding. But seriously folks... Today we are gathered here to celebrate our graduation from 12 long years of schooling. The education granted to us has been a privilege. One so graciously given to us by the citizens of our state, by our community, and by our parents. Today would not beRead More Graduation Speech Essay1009 Words   |  5 Pagesyou might ever sit through. Most of us, though, and I regret that I am in this group, will sit through many more ceremonies -- ceremonies longer and more tedious that this or anything else you can imagine. If you think this is bad, try a college graduation. Think, that is, attend a wedding. And, if just for a moment you think that that is bad, just be thankful you have never attended or will attend a Bar Mitzvah. The only ceremony I think anybody would truly enjoy attending is a funeral. But, onlyRead MoreEssay on Graduation Speech830 Words   |  4 Pagesthe senior class president. A few weeks ago, I was told that I would be speaking at graduation. I was asked to put together a speech for tonight -- Ive become experienced at speech writing over the past couple of weeks. The speech that you are hearing is the fourth one Ive written, the recycle bin needs to be emptied at home and I need a new highlighter. Thank you, Mr. Mier, you get an A+ for your help as my speech teacher but an F for saving trees. Tonight Id like to talk to three groupsRead MoreAn Example of a Graduation Speech653 Words   |  3 Pageswriting papers, doing homework, taking an occasional pop quiz, and of course taking countless exams, it is that time that we all anticipate†¦Graduation! Purpose Statement: Since the majority of us are seniors, and graduation is a little less than a month away, I am going to provide you with some historical background information and some fun facts about graduation in order to make the occasion even more meaningful than it already is. Road Map: Most of you could probably agree that high school wasRead More Graduation Speech Essay1516 Words   |  7 Pagesstudy abroad, and with the great help of the Turner family, Ms. Joy Fitzpatrick who is the international student program coordinator, and my parents, I entered America as an international student on March 11, 2001, only one week after my high school graduation in Japan. It seems as though yesterday when I saw my host mom crying at the airport to see me landed to America safely, as if she were welcoming back her own daughter. I still recall the very first class I took. I was so scared and nervous thatRead More Graduation Speech Essay1115 Words   |  5 Pagesthis graduation speech, several people suggested including a profound quote offering â€Å"encouraging advice to the young graduates†, and then there were others who said, â€Å"eh don’t worry about it, no one listens to those anyway.† Fortunately, I was actually able to take from both suggestions and found a happy balance. You see, I won’t tell you today to: â€Å"Dare to dream† or â€Å"Find your own vision† or even to â€Å"Strive for excellence,† or any trite clichà © that’s ever been said in a graduation speech. SoRead More Graduation Speech Essay560 Words   |  3 PagesWhen they were trying to find someone to give this speech they first asked the most intelligent, smart person they could find. But she turned them down. So then they asked the most beautiful, lovely, attractive person they could find. She also turned them down. Next they asked the nicest, sweetest, kindest, most sincere person they could find. Then I decided it would be rude to turn them down three times in a row, so here I am. How many people here like tomato soup? Come on, raise your hand if

Nutritious Eating Habits Free Essays

1/ I think one of the social criticisms of marketing’s impacts on individual consumers is the price. Because of the expensive costs of developing such as â€Å"long lead times, the need to enlist the help of nutritional experts around the world, and the need to develop products that appeal to the local population’s tastes† (598) Vitango and Nutristar have high price that is out of reach of people in those poor target countries such as Botswana and Venezuela. Moreover, fortified products are also criticized for containing large amount of harmful substance such as fat and sugar that could lead to obesity. We will write a custom essay sample on Nutritious Eating Habits or any similar topic only for you Order Now   For example, high consumption of Nutristar when combined with McDonald can cause health issues to its customers as those products contain a large amount of fat, sugar, salt and cholesterol. 2/ In my opinion, political power is a social criticism of marketing’s impacts on society. Big companies want to promote and protect their interests. As a result, they don’t want to lose profit if they offer the product at a reasonable price, so Coca Cola and PG want to work with the governments for favorable tax and tariffs. However, either those companies are distrusted or those governments either cannot afford or don’t have sufficient resources to educate their people about fortified food, makes those companies seek for help from non-profit organizations such as GAIN to help lobby for lower tax rates and promote their products by giving those governments money to create more demands. Although fortified food is promoted to deal with deficient nutrient, they cannot completely stop malnutrition; as a result, they create false wants for people in those countries. Through non-profit organization, big companies educate target population about fortifies food and other beverage drinks, but not educating people about nutritious eating habits which is the real needs for those countries. Nutristar sold with McDonald’s happy meals does not help fight nutrition deficient, but it creates worse eating habit with fast food, which can lead to obesity or other health problem. 3/ Products such as Vitango and Nutristar are not considered enlightened marketing.  First, those products ignore societal marketing, they see societal problems such as starvation or political corruption in poor countries as opportunities to promote and sell their products. Instead of educating people in those countries about nutritious food, those companies try to promote their products’ benefits. Vitango and Nutristar are pleasing products which deals temporarily with nutrition deficiency; but in the long run, it can stop malnutrition. When customers depend on supplement products, their interests such as health are affected. In addition, many big companies place its mission in products and profits over broad social terms. In Vitango and Nutristar case; such fortified products is to create an image of the company in order to earn the market and increase profits by selling other products such as snack or juices in the future. 4/ In my opinion, the development and marketing of fortified products are unethical. As discussed above, the development and launching of fortified products are just a small part of a bigger marketing plan. First, those companies try to allure people in poor countries by helping them deal with nutrition deficiency with fortified products, but that is just the base to selling other products. Besides, through non-profit organizations, they educate those people about their products’ values rather than educate them about the need of nutritious eating habits. Secondly, through funding and lobbying with the local governments, those companies can have influence over the market and the governments that could lead to many serious problems in politic. 4/ In my opinion, in order to succeed with product such as Vitango, Coca Cola must consider many factors beside the price. First, in poor countries where malnutrition is a major concern, it must place societal missions ahead by helping non-profit organizations educate people about the needs of nutritious eating. Besides, they should educate people about fortified food as a supplement, not a substitute against nutrition deficiency. Last but not least, Coca Cola has to find a solution for the price problem; they have to adjust the price, so Vitango is purchasable in poor countries. When the product is accepted and well-know, the company can earn a lot of profits without conducting unethical actions. Another thought about the case, although Vitango and Nutristar are criticized because of many ethical issues, I think that is a trade-off. To satisfy stockholder’s expectations, those companies always have to find a way to maximize profits, and that profits have to be traded with some critics. From the corporate viewpoint, those critics may not cost the company a lot, so there is no reason they would not conduct such negligent actions. How to cite Nutritious Eating Habits, Essay examples

Importance of Branding for an Organization-Sample for students

Question: Discuss about why branding is really essential to the Organizations. Answer: Introduction It is often seen that many new and upcoming entrepreneurs fail to realize that tremendous power of branding. Most of the new entrepreneurs focus solely on marketing and advertising but branding is something which is treated differently than these two. According to the American Marketing Association, a brand is a name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition. From its definition itself, one can make out how important branding may be to the organization. It is really very important for every organization to be able to come up with something new which can distinguish themselves from rest of the organizations or its competitors. The Coca Cola brand has been able to set a very strong image in peoples minds about itself in a very good manner which has not only given the organization a good image but also the brand distinguishes the organization f rom rest of its competitors quite easily. A study can be done on Coca Cola, which has been able to be one of the most successful brands from a very long time (Baumeister, Scherer and Wangenheim 2015). Branding For any organization to do well in its advertising and marketing activities, it must first create a good brand for itself. Branding is something beyond logo or any kind of graphic element. Branding is something when seen, brings a whole picture of an organization into a persons mind. A brand can be called the way customers perceive the organization. It is very important to be aware of the experience one is going to have on the organizations brand. A good brand never just happens but it comes from a well thought out and strategic planning. The other important thing to be aware of about brand is that it is directly related to advertising and marketing. For example, if an organization doesnt have a good brand image, then no matter how much that organization tries to attract its customers through various advertising and marketing techniques, the organization will not be able to distribute its product because the customers already have a bad notion about the organization due to its bad br and image(Washburn, Till, Priluck and Boughton 2015). What do the Brands do? Brands not only helps the organization to get its target market to be selected over the target market but also it helps the organization in getting to know what the customers think about the organization and what needs to be provided to the organization for a long term good business. Some of the main objectives of Brands are: Clearly delivers the message that the organization is trying to convey to the public. Confirms organizations credibility. It emotionally connects the organizations target prospects with its products and services. It motivates the customers to buy the product or service. And it tends to create users loyalty. Why Branding is Important? The importance of brands is rising tremendously because the fight for the customers is going high every day. It is very important for an organization to invest enough time, research, and design and build its brand as it acts as a source of promise to the customers. The brand acts as a fundamental piece of every organization and the one that it doesnt want to be without. Brands also act as a guide to the organizations to be aware of their goals and objectives and it allows the organizations to align marketing plans and strategies as per the objectives of the business. The other thing about brand is that it not ony creates loyal customers and also it creates loyal employees. Brand gives the employees something that they can believe in and something they can stay behind. It mainly helps the employees to realize and understand their objectives and goals better which makes them more efficient workers (Punjaisri and Wilson 2017). A strong brand which is clear and consistent makes it comfortable for the customers because they will be able to what to expect from the organization each and every time they get to experience the brand. All these things help the organization to create a value for itself. Coca Cola Whenever there are any talks going on about beverage products or any liquid products, the first thing that comes into mind is Coca Cola. This is because it has been able to create a strong brand value for itself which has helped it to be a very popular organization in the market. The brand value that coca cola has is just huge. The organization is able to make extra money from its brand name only. So, it is a well know fact that Coca Cola has established a brand which is well known and which is respected all over the globe. The coca Cola company doesnt miss any chances in relating its products with huge global events that take place around the world which helps it to raise the brand value and a good image about its products. The factors of strategy of branding of Coca Cola have always been related with unity, joy and togetherness. The main category of occasions with which the Coca Cola company relates its goods are like family, culture, music, sports, happiness, etc (Allen 2015). Whi le branding one has to take care of lots of factors that can affect the branding strategy or marketing of the goods. Some of the ways Coca Cola brand is helping its customers are: They tend to attract new customers As they are doing well in the market, they tend to block their competitors mainly because their loyal customers are less likely to switch to other brands. At times of economic downturns, they tend to help the business. They enable the organization to have bigger footprints which will help them to expand their business in new markets (Dekhil, Jridi and Farhat 2017). And to achieve such benefits, the Coca Cola has maintained it brand image on strategy that is mainly built on good recognition, trust and a very positive image. Who the Customers Trust The customers are often seen to have a lot of emotional attachment and show a lot of loyalty to the brands they know and can trust. For this, the organizations must come up with brand promises and should be able to fulfill; their promises at a consistent level at every stage of the purchase cycle. This enables the customers to gain trust over the brands (Huang and Sarigll 2014). The Recognition of Brands Its Importance As the customers become more and more familiar with brands they tend to favor them. For recognitions, the visual representation is very important. The look, which consists of logo, looks, etc., should be able to create a different feeling which should be able to distinguish the brand from its competitors and should be easily recognized. This will create a confidence and comfort in customers on the products that the brand represents (Chernatony 2010). Shaping a Positive Image There is a broader and more important matter at stake which is beyond that visual image when it comes to brand. It involves perception and reputation about everything that the brand represents conveying the details about the organization that is there behind it. The Organizations policies and activities also help its brand to have good image. For example, if an organization is doing a lot of social works like charities and all, this will also help the customers to recognize the its brand and have a good image about its products (Anselmsson, Vestman Bondesson and Johansson 2014). The Marketing Mix Marketing Mix is a very important element of marketing strategy that almost all the organizations follow. Under marketing mix, mainly four factors are mostly considered namely, Product, Place, Price and Promotion which are collectively called the 4Ps of Marketing Mix. Keeping in view about the branding strategy of Coca Cola, it will be good to discuss about the marketing mix of Coca Cola (Hamzah and Sutanto 2016). Product The Coca Cola has a very wide portfolio when it comes to beverage industry which comprises of more than 3300 products distributed all around the world. And even these products are divided into various categories like fruit juices, drinks, water, energy drinks, etc. On the basis of Neilsons data, Coca Cola Company is everyones favorite brand when it comes to sparkling beverages and juices (Smarandescu and Shimp 2015). Price As it has a very wide variation of products, the pricing of the product is done accordingly with market and the geographic segment. So, each of its brands have their own pricing strategy. And this is where the branding becomes very useful to the organizations. The products with a good brand image will have a greater sales rate with a greater price and vice versa. Place Coca Cola being one of the favorites of all is distributed all across the globe. The Coca Cola Company follows the pattern of FMCG distribution. The effective and powerful distributing strategy of Coca Cola has been able to drive off and erode many small and middle level players in the market. In some parts of the world, they even have captured the extreme rural areas through a strong network of distribution pattern (Stobart 2016). Promotion Coca Cola adopts various kinds of advertising and marketing strategies to create extra demand and new customers all around the world. Even in this case, the brand plays a very important role. Coca Cola has managed to keep a very strong brand which has been helping it to promote its good in the most successful manner. The Coca Cola invites various celebrities and other well known personalities to advertise its products. It also indulges in various social works which allows people to have a good notion about the organization and its products (Nestle 2015). Conclusion For any organization to be able to survive or be successful in todays highly competitive market, it is very important for them to have a good brand image and a very good overall marketing strategy. As discussed in the report. This important because the organizations must be able to know what the customers really want and demand from them and also they have to realize the fact that they must be able to make the general public recognize them and their brands. 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